CATS' PERSPECTIVE ON FASHION MARKETING

Abstract

ABSTRACT

In recent years, marketing has undergone rapid change worldwide. In today’s world, while traditional marketing practices are disappearing in almost all developed and developing countries, modern marketing practices are coming to the forefront. Undoubtedly, globalization, the proliferation of the internet and the prominence of consumers in social media applications are among the most important factors in the prominence of modern marketing practices. Today’s consumers have become able to direct marketing and have become the real owners of brands. This consumer-oriented trend in marketing is also causing marketing to change very quickly. While in the past, seasonal practices came to mind when fashion was mentioned, today, instead of seasonal practices, monthly, weekly, and even daily practices come to mind. Today, cats, like humans, have very different personalities. Some cats may have an emotional personality, while others may have a shy personality, while others may have a historical personality. Fashion can become a passion not only for humans but also for cats. Cats, whether owned or living in the wild, may have fashion preferences. Cats' fashion preferences are largely determined by their personalities. Cats can follow and direct fashion to a certain extent. This study examines cats' perspectives on fashion.

Keywords: Cats, Fashion Marketing, Personality.